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Hi, My name is Vijaya Laxmi Tripathi,

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but you can call me, 

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VijayA

Straight outta NUS with a Masters in Information Systems, I now wrangle digital products at India Today Group. Think of me as the chutney to their samosa - adding a little flavor (and hopefully some innovation) to their already delicious content!

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About Me

I have always had a knack for solving puzzles or problems, but initially in an unorganized manner. However, after my Master's degree, I found a method to my madness. I became more tactical and paid close attention to detail to understand user demand and user experience, ultimately enhancing product delivery.

 

While I completed my schooling in New Delhi, India, I went on to pursue my Bachelor's degree in Chennai, India, and then finished my Master's in Singapore. This frequent migration allowed me to gain exposure to diverse environments and helped me develop the ability to formulate strategies on the fly.

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As a product manager, I actively seek out the most challenging puzzles that challenge my intellect but also provide me with immense satisfaction upon solving them.

Education

2021 - 2023

Master's of Computing

National University of Singapore

2017 - 2021

Bachelor's of Technology
SRM Institute of Science and Technology

2009 - 2021

High School

Delhi Public School, R. K. Puram

  • Specialisation in Information System 

  • CPA: 4.0/5.0

  • Winning Team of Term Project Showcase 19 and Honorary Mention in Term Project Showcase 20

  • Specialisation in Computer Science and Engineering

  • GPA: 8.04/10

  • Vice-Chairperson for Student W-ACM Chapter

  • Finished High School with Physics, Chemistry, Maths and Computer Science

  • Overall Percentage of 89 %

Experience

1 / Associate Product Manager - India Today Group

March 2023 to Present

  • Spearheaded the Biz Tak Team to increase subscriber base by 13% by targeted marketing campaign which improve views by 38%. 

  • Introduced a new revenue stream through a multi level subscription model with 60% retention rate which led to increase in revenue by 30%.  

  • Developed and designed a a LLM based Telegram Bot that answer’s user queries using a knowledge base of financial corporate filings.

  • Led Crime Tak team to migrate website and app from third party provider to in-house development team. 

  • Spearheaded Crime Tak's website & app migration which led to 30% increase in traffic and 40% increase in engagement.

2 / Student Researcher, School of computing, NUS

September 2022 to January 2023

  • Conducted research on private 5G networks - Aether under Dr. Chan Moon Choon and Mr. Nishant Buddhev. 

  • Write detailed functional specifications that document the network development process and support research efforts.

  • Store, retrieve, and manipulate data for analysis of system capabilities and requirements.

  • Suggest improvements in functioning with the help of research, quantifying the functionalities of process and modifying existing planes.

  • Understanding the requirements of user plane and data plane in order to manipulate download and upload speeds. 

3 / IT Webmaster, Faculty of arts and social sciences, nus

May 2022 to August 2022

  • Handled frontend elements for the Department of Sociology and Anthropology. 

  • Maintained website functioning and improved UI Design of the website to improve its navigation skills. 

4 / freelance web developer

June 2022 to August 2022

Projects

Currently, the world is witness to the fourth industrial revolution, where everything around us is being connected to the internet. The field of medicine stands to be one of the most positively impacted areas. Similarly, the field of medical compliance has also seen a major advancement with the help of Internet of Things. The application of Internet of Things in medical compliance has and can prevent many complications that we are currently not able to foresee or control. Many of patients are on daily medication to keep their health parameters controlled and if missed can cause them health inconveniences. We propose a smart pill bottle which is able to tackle the need of monitoring the patients.

skills

Notable Competencies

Complete Product Lifecycle, Product Strategy, Personas, Product Requirements(PRD), Roadmapping, Journey Maps, Agile Methodology, SCRUM, UX & Design Principles, Market Research, Data-Driven Analysis & Visualization, Mind Mapping

Product, Design & Organisational Tools

 

Figma, Miro, Adobe Suite, Salesforce, Notion, Jira, Clarity, Clevertap

Languages & Syntax
 

HTML, CSS, PHP, React.js, C, C++, Python, Java, J-Script, jQuery, SQL, Docker, Kubernetes, SQL, Arduino, Raspberry Pi, micro:bit, ESP8266, Sensor modulation, Embedded systems

AI & Data Tools

 

OpenAI, LLMs, Looker, Google Analytics (GA4), Google Tag
Manager, Chartbeat, Google Search Console (GSC)

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